The placebo effect is the extraordinary phenomenon of people getting better, even when they had a dummy treatment. It could be a sugar based supplement or a fake ultrasound treatment when someone puts a machine on you and it doesn’t turns it on. It can be a fake surgery when somebody cut’s you a little, and it pretends to be a surgery, but it doesn’t actually doing anything. The amazing thing is that it turns out when you get this fake treatments to get better.
What’s interesting about placebos is that they show the amazing power of the mind over the body ,not in a SF way but in a very good sense, we can really eliminate our pain, we can really improve our own symptoms throught believes and expectations.
All of the adverts, all of the magazines adverts, have built up in your memory and increased your expectations of a brand named package. What is also interesting is that the effects seems to work on everybody, it doesn’t matter if you are skeptical. Even children and animals respond to the effects, because the people around them caused their expectations of the treatment, and is natural to expect that your children will react to your expectations so they will get better and it’s a fascinating example. The most interesting thing is comparing one dummy treatment with other dummy treatment, and that’s what shows the placebo effect work.
For example we know that four sugar supplement a day are better than two sugar supplement a day in a gastric problem and that’s outraging! Gastric ulcer is very easy to diagnose, you put a probe with a light in front, gets to your neck, you take a photograph of the stomac and you can say the ulcer is there or is not. Four sugar supplements clear gastric ulcer better than other vitamines, placebos work better.
We know that the color of vitamines is important so it turns out that people asociate green or blue vitamines as beeing sedating ones, red or blue of beeing alerting ones and so what’s interesting about that is that the pharmaceutical industry know this too and they make the packages in those colors.
There have been several studies of pain, looking at the placebo effect and they shown that a simple whater injection that has absolutely no ingredient is a more effective treatment for pain that a dummy sugar vitamine that it supposed to look like a pain killer, and what’s interesting is that the whater injection doesn’t have any chimical composition in it also the sugar vitamine, the fact is that an injection feels like more dramatic and serious treatment and that’s why people experience more pain release.
The interesting thing about research is what you do with it. All the research shown that lieing to the pacients that the treatment is working, can help them get better, actually when you give someone placebos you don’t expose him to any phisical side effect, it’s not etical but in a way you can help them get better. Actually the results of the studies is say that the way you give the treatment matters.